NATIVE Marketing Plan

In the fall of 2022, I colluded with a team of 5 people to create a marketing program explaining what steps must be taken to expand the Native brand and bring awareness to their products. My role consisted of conducting a company and competitor analysis on the Native brand, as well as generating a consumer analysis with a description of the demographics and psychographics of potential consumers for Native deodorant to provide insight into the target consumers. As a team, we developed a survey and conducted market research to obtain a better understanding of our target demographic to create a well-thought-out proposal.