Fourth Wave Records

During the Fall of 2022, I collaborated with 7 team members to create a business marketing plan proposal for a roster of 8 independent artists, including names such as Emlyn, MUNA, and Gracie Abrams. My role consisted of analyzing the current state of the music industry and the music career of indie artist Emlyn to determine the company’s goals and the course of action needed to achieve them. I also developed plans for the company’s retail, merchandising, and social media advertising. Finally, I organized the team by participating in weekly team meetings and delegating work to other team members to ensure that everyone’s work was completed on time.