Dear Next Reader Book Drive

During the spring of 2021, I worked on the Dear Next Reader book drive in partnership with BRC Homeless Outreach. Acting as the social media manager and outreach manager, I was responsible for managing the book drive’s online presence on Instagram by developing a strategy and marketing content to promote the organization’s mission of decreasing the stigma around homelessness and the book drive's website. Additionally, I developed marketing strategies alongside the rest of the Communications Division to promote content for each social media platform, including Instagram, Facebook, and Twitter. My responsibility as the outreach manager consisted of contacting potential cosponsors through email to assist in promoting the book drive, as well as facilitating communication between the Communications Division and Outreach and Operations Division to promote collaboration and aid with the completion of tasks.